Having advised internet gaming companies since the earliest days of the industry, Herzog Fox & Neeman has developed a wealth of experience allowing it to keep pace with the evolving regulatory, commercial and corporate challenges. As a result of its longstanding presence in the gaming industry, Herzog Fox & Neeman has accompanied many of the leading companies in the internet and gaming industry around the world in their endeavours.

Herzog Fox & Neeman provides a fully integrated, multi-jurisdictional regulatory advisory service to the gaming industry. Complementing the firm’s significant UK, European and Asian expertise is a worldwide network of quality local advisers designed to provide clients with a vital understanding of the multitude of laws and regulations that govern their activities; an essential prerequisite in a global market.

Herzog Fox & Neeman’s clients operate at all levels of the gaming products and services supply chain, and include: operators and suppliers (whom Herzog Fox & Neeman assists in obtaining and maintaining licences, continuing compliance with laws and regulations, and observing best practices), banks/payment intermediaries (providing analyses of the financial and reputational risks of dealing in the gaming sector), and national governments and regulators.

The Gaming department provides a full range of services to its clients, including licensing, regulatory, tax, commercial and e-payments, as well as coordinating and assisting in the implementation of public offerings and other exit strategies. Day-to-day B2B and B2C commercial work for clients includes:

•    Software development, licensing, support and maintenance and white-labelling (procurement and supply)
•    Intellectual property (brand protection, rights assertion, etc)
•    Marketing affiliation, advertising arrangements and sponsorship
•    Risk management
•    All types of arrangements with payment processors and financial institutions

Specific regulatory experience includes:
•    Drafting online gaming statutes and regulations for key gaming jurisdictions
•    Advising banks, investors and intermediaries on their participation in the gaming sector
•    Providing regular jurisdiction-specific risk analyses (notably in relation to the UK, EU, US and the Far East)
•    Creating corporate, tax and trust structures and generally advising clients on issues such as funds segregation, financial services, regulatory compliance and taxation.