Technology & Regulation
eCommerce, Media & Adtech
Herzog's Technology & eCommerce Regulation Department is a recognized market leader in its field. The team is led by domain experts who possess a unique set of vital, interdisciplinary and global regulatory advisory skills, and are uniquely positioned to advise a range of clients, including leading multinational technology companies as well as start-ups and disruptive technologies vendors, on applicable regulatory and compliance considerations in numerous technological areas.
We understand that the regulatory exposure and scope of required attention of almost any company operating in the digital and technological sphere are much wider than one specific jurisdiction or legal discipline. As our clients are often on the forefront of this ever-evolving landscape, we further understand the impact of industry trends and compliance demands on our clients’ businesses. Therefore, our team possesses in-depth knowledge of the increasing volume of regulations, enforcement actions, legislative and industry trends in a myriad of jurisdictions, digital platforms and leading self-regulatory guidelines. This enables our team to offer practical, holistic and comprehensive solutions for complex situations often presented by innovative technologies and disruptive business solutions, providing “hands-on” support to our clients on the strategic, corporate and operational aspects of their business, with the aim of mitigating our clients’ legal and business risks.
eCommerce, digital advertising, content and marketing have all become integral to almost every company’s business model these days. Advising on these matters requires a high degree of know-how and expertise in order to navigate interdisciplinary and often conflicting requirements of the law, platforms’ rules and guidelines, along with technological considerations and our clients’ commercial needs.
We provide all types of regulatory and business advice to our clients, including:
- eCommerce, advertising and marketing transactions agreements (software development, outsourcing, hosting, marketing and alliance agreements, publishers, distributors and advertisers);
- Media buying and selling (either direct or RTB based, programmatic sales);
- Contract negotiation and conflict resolution tailored to particular aspects of the Adtech industry;
- Online platforms regulatory obligations, such as content moderation, data sharing with law enforcement bodies, and reporting obligations;
- Consumer protection regulatory requirements;
- Privacy and data security considerations;
- Online accessibility;
- Regulatory compliance auditing and advice;
- Guidelines for products, Ul flows and procedures;
- End user license agreements (EULA);
- Privacy policies;
- User generated content policies and moderation;
- Digital markets and services;
- Multimedia technology production and transfers;
- Content and online service provider agreements;
- Click-wrap, web-wrap and link agreements;
- eMarketing and promotions;
- Native advertising and influence marketing;
- Assistance with filing for industry self-regulatory certifications in the adtech and data industries;
- Technology, brand protection, trademark registration, and other IP issues;
- eCommerce and advertising due diligence and warranty negotiation for M&A and strategic transactions.
Ariel Yosefi
Partner
eCommerce, Media & Adtech News & Insights
The UK Advertising Standards Authority (“ASA”) published new guidance on the application of the UK Code of Non-broadcast Advertising and

UK Regulators Continue Focus on Crypto Advertising
In the recent months, regulators around the world have increased their attention to activities related to the promotion of crypto-assets

Global Regulatory Developments in the field of Crypto Advertising
Dear clients and friends, We are pleased to highlight below some key regulatory developments related to the regulation of cryptocurrencies

Crypto Regulatory Updates
Technology & eCommerce Regulation in the Spotlight Google has recently announced significant changes to the Google Play policies aimed

Google Play Policy Updates Strive to Enhance User Transparency and Protection
A public offering of Coinbase, the US crypto exchange, together with the growing interest in Crypto assets by investors may

“Technology progresses faster than the law”
Dear clients and friends, We are pleased to highlight below some key regulatory developments related to the regulation of cryptocurrencies

Crypto Regulatory Updates
Partner Ariel Yosefi ,head of Herzog’s Technology & eCommerce Regulation department, shared with MONDATO his personal insights regarding the current

Partner Ariel Yosefi’s insights regarding the current crypto regulatory crossroads
Dear clients and friends, We are pleased to highlight below some key regulatory developments related to the regulation of cryptocurrencies

Crypto Regulatory Updates March 2021
Dear clients and friends, We are pleased to highlight below some key regulatory developments related to the regulation of cryptocurrencies

Crypto Regulatory Updates February 2021
Dear clients and friends, We wish to update you that the Ministry of Communications (“MoC”) has recently published two new

Regulatory Developments with regard to Importation and Operation of Wireless Devices
We were happy to contribute to The US-Israel Legal Review 2020, published by Nishlis Legal Marketing. Our partner and head

We were happy to contribute to The US-Israel Legal Review 2020
Ariel Yosefi
Partner
Cyber & Data Security, Fintech, Crypto & Blockchain, Gaming, Internet & E-commerce, Privacy & Data Protection, Social & Real Money Gaming, Technology & Regulation, eCommerce, Media & Adtech
Dan Shalev
Partner
Cyber & Data Security, Internet & E-commerce, Privacy & Data Protection, Technology & Regulation, eCommerce, Media & Adtech
Ido Manor
Partner
Cyber & Data Security, Privacy & Data Protection, Social & Real Money Gaming, Technology & Regulation, eCommerce, Media & Adtech
Israel (Ruly) Ber
Partner
Cyber & Data Security, Fintech, Crypto & Blockchain, Internet & E-commerce, Privacy & Data Protection, Technology & Regulation, eCommerce, Media & Adtech
Kevin David Gampel
Associate
Cyber & Data Security, Privacy & Data Protection, Social & Real Money Gaming, Technology & Regulation, eCommerce, Media & Adtech
Moran Bergman
Associate
Cyber & Data Security, Privacy & Data Protection, Technology & Regulation, eCommerce, Media & Adtech
On Dvori
Associate
Cyber & Data Security, Internet & E-commerce, Privacy & Data Protection, Social & Real Money Gaming, Technology & Regulation, eCommerce, Media & Adtech
Tom Borenstein
Associate
Cyber & Data Security, Gaming, Internet & E-commerce, Privacy & Data Protection, Technology & Regulation, eCommerce, Media & Adtech
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