eCommerce, digital advertising, content and marketing have all become integral to almost every company’s business model these days. Advising on these matters requires a high degree of know-how and expertise in order to navigate interdisciplinary and often conflicting requirements of the law, platforms’ rules and guidelines, along with technological considerations and our clients’ commercial needs.

We provide all types of regulatory and business advice to our clients, including:

• eCommerce, advertising and marketing transactions agreements (software development, outsourcing, hosting, marketing and alliance agreements, publishers, distributors and advertisers);
• Media buying and selling (either direct or RTB based, programmatic sales);
• Contract negotiation and conflict resolution tailored to particular aspects of the Adtech industry;
• Online platforms regulatory obligations, such as content moderation, data sharing with law enforcement bodies, and reporting obligations;
• Consumer protection regulatory requirements;
• Privacy and data security considerations;
• Online accessibility;
• Regulatory compliance auditing and advice;
• Guidelines for products, Ul flows and procedures;
• End user license agreements (EULA);
• Privacy policies;
• User generated content policies and moderation;
• Digital markets and services;
• Multimedia technology production and transfers;
• Content and online service provider agreements;
• Click-wrap, web-wrap and link agreements;
• eMarketing and promotions;
• Native advertising and influence marketing;
• Assistance with filing for industry self-regulatory certifications in the adtech and data industries;
• Technology, brand protection, trademark registration, and other IP issues;
• eCommerce and advertising due diligence and warranty negotiation for M&A and strategic transactions.