Our client 888 has entered into a license agreement to use the Sports Illustrated brand
1 July 2021
888 has entered into a license agreement to use the Sports Illustrated brand, opening its gambling services to new potential markets. The new cooperation is an important strategic move for 888’s American expansion.
The new service will be named SI Sportsbook, and will be launched later this year, with expansion into 10 markets expected by 2023.
Our partners Adina Shapiro, Hanna Bilavsky and Daniel Lipman Lowbeer led this complex transaction.
Partners Karen Elburg, Jenia Melkhior, Liran Barak and associate Rachel Rinberg-Shuri assisted.
For the article in Calcalist >> click here