Herzog Fox & Neeman represented AI startup web personalization company, Dynamic Yield in its $320 million acquisition by US fast food giant corporation McDonalds.

The deal was led by partner Yair Geva (head of Hi-Tech) alongside partner Shachar Porat (Tax), partner Dr. Ehab Farah (Tax), partner Liat Shaked (Labour & Employment), advocate Michal Herzfeld (Hi-Tech; M&A), advocate Yael  Zigel (Labour & Employment) and advocate Eynat Peled (Hi-Tech).

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