Media Centre

Crypto Advertising – Practical Guidelines

11 April 2022

Dear Clients and Friends,

Various regulatory aspects that apply to the offering of crypto assets and services are constantly evolving. The recent weeks also saw a growing global trend towards applying existing and new regulatory standards on advertising of cryptoassets.

We are happy to share our practical crypto advertising guide, which highlights the key common requirements stemming from this regulatory trend, with respect to serving advertisements for crypto products, assets or services. In addition, our guide includes some examples of ads illustrating some of these highlighted “dos and don’ts”.

We encourage our clients and friends to implement these principles in the relevant internal guidelines, as well as in the compliance guidelines addressed to advertisers, publishers or distributors.

We will be happy to provide further guidance on their applicability and the specific requirements with respect to each of the topics outlined in the guide.

For  the full update >> click here

Please feel free to contact us if you have any question.

Kind regards,

Ariel Yosefi | Partner
Head of Technology & eCommerce Regulation
Herzog Fox & Neeman


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