Herzog represented the Phoenix Insurance Company in its investment in the supermarket chain Yeinot Bittan
23 May 2021
We recently represented the Phoenix Insurance Company in its investment in the supermarket chain Yeinot Bittan Ltd. – who is also the owner of Mega supermarket chain. Following the closing of the transaction, the Phoenix Insurance Company will invest in the company approx. ILS 60M, against the issuance of approx. 15% of the company’s shares. Simultaneously with the above investment, Electra Consumer Products will also be issued with shares of Yeinot Bitan.
This transaction was led by our partners Limor Hodir, Moria Tam-Harshoshanim and associate Amit Edelman. Our partner Nir Raber has represented our client in litigation proceedings which outcome allowed the signing of the transaction.
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